Driving CONTENT PERFORMANCE
by closing gaps in your customer support experience
Content Mechanics /
DIGITAL CONTENT PERFORMANCE
At Content Mechanics, content performance is the target. IF content is an investment, and it is, THEN it needs to perform. A company’s content should be delivering measurable ROI.
We find and close those gaps in your Digital Content Supply Chain (DCSC). We work with your team to deliver high-performing content, and undergird your DCSC with sturdy content governance.
SERVICES
AI Content Supply Chain
First, understand the gaps--the hidden, the costly, and the closeable--in your Digital Content Supply Chain (DCSC), then leverage Artificial Intelligence (AI) to make your DCSC faster, more efficient, and more profitable. To get this intel, we conduct a performance evaluation of your (DCSC), tailoring our assessment to inspect all seven DCSC stations, or as few as is necessary. The goal is to lay the foundation to create your own AI Content Supply Chain.
Customer & Employee Support Content
Is your product/service-support content optimized to provide ANSWERS, or pages of information to your customers and employees? Is your content scrubbed and tagged for your LLM? Is it ready for Artificial Intelligence (AI)?
The margin for error for customer self-service content is razor thin. Customers are demanding, impatient, and fickle. We use DITA XML content models, AI, and metadata schemas to make your content up to the task.
Full-stack Information Architecture
Strategic analysis, design, and implementation of a Full-stack Information Architecture (FIA) for any organization’s digital content operations. The FIA consists of seven hierarchical layers that work together to form a cohesive information architecture that supports Digital Content Performance for the delivery of satisfying customer experiences (CX) and sustainable content operations.
ABOUT
Content Mechanics Consulting
Content Mechanics is a content strategy consultancy that leverages data-driven human insights and Artificial Intelligence (AI) to find and fix gaps in an organization’s product and service support content, which directly impacts its brand, the user experience (UX) of its digital properties, its employee experience, and the all-important customer experience (CX).
About The Founder
Barrington "Barry" DeLisser is the consultant behind Content Mechanics Consulting. He has been immersed in the mechanics of content for over 30 years, first as a journalist, then as a technical writer, and for the last 25 years as an information architect and content strategist for large IT and Cloud services enterprises, a digital agency, and a User Experience consultancy. As a seasoned content strategist, Barry brings deep expertise building and optimizing enterprise, product marketing, and customer support content for performance at scale. He is skilled at aligning content initiatives with business strategies and operations to secure expected ROI for the client and the enterprise.