Content Mechanics / SERVICES
Full-stack Information Architecture
Information Architecture (IA) is the structural design of information for functionality. In content systems, IA serves two key purposes: content Findability and content Manageability. A well-structured IA enhances content discoverability while ensuring efficient content management. Just like iconic architectural marvels blend form and function for human use, IA structures information for optimal user experience and operational efficiency.
We use the Full-stack Information Architecture (FIA) design system to optimize enterprise and customer support content from storage to presentation, complementing the AI Content Supply Chain (aiCSC) for seamless business operations.
What we do
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Strategic analysis, design, and implementation of a Full-stack Information Architecture (FIA) for any organization’s content operations. This design and implementation framework consists of seven hierarchical layers, each representing a key component of an organized, or common, information architecture system.
Navigation Schemas
Defines navigation structures, including global and local navigation, along with other wayfinding mechanisms
Story Architecture
Emphasizes organizing information through a structured hierarchy of storytelling, value, and details
Container Architecture
Encompasses site architecture, page types, templates, content types, and content type definitions.
Classification Models
Establishes ontologies, enterprise taxonomy, and products & services taxonomy.
Metadata Model
Defines a common metadata framework of structured, system, semantic, and operational metadata
Naming Conventions
Standardizes controlled vocabulary and glossary terms
Storage Architecture
Defines digital asset management (DAM), global content stores, line-of-business (LOB) repositories, and web components
Customer Journey IA
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We create data-driven customer journey information architectures that are designed to delight both customers and businesses. This starts with understanding—your audience, content, channels, and journey patterns. Our hub architecture ensures seamless navigation, enabling quick, frustration-free experiences. We tailor journey maps for different user segments---prospects, customers, partners, investors, employees--- optimizing engagement across digital properties.
Hub Architecture
We’re all familiar with hubs—rail hubs, airline hubs, city hubs. The structure of a hub is designed to facilitate journeys and connections. We believe hubs are better for the customer experience because they...
Provide geo-spatial awareness for customers by ensuring they always know their location, can navigate easily, and never feel lost. This concept is often represented by "You are here" maps, enhancing user confidence and seamless exploration.
Translate complexity by simplifying complex information into insights for customers and prospects by not assuming everyone is a seasoned traveler
Encourage exploration and engagement by offering customers and prospects multiple pathways to interact with content from a central hub upon arrival.
Deliver “wayfinding” navigation by providing clear signage and intuitive paths, ensuring customers and prospects easily understand available journey options from each hub.
